Tim Lee continues to preach it over at TPMCafe
For reasons that aren’t clear to me, a lot of people seem to have a very different intuition when we’re talking about the distribution of dollars rather than eyeballs or Wikipedia edits. The mere existence of growing income inequality is treated as a prima facie evidence of serious flaws in the American economic system. People seem to assume that such a distribution cannot arise absent systematic distortions redistributing income upwards. Therefore, even if we can’t identify the specific mechanism that’s robbing from the poor and giving to the rich, we can infer its operation from the skewed distribution of income.
But in fact, the processes that give rise to income inequality are roughly the same as the processes that give rise to inequality online. We should expect that even in a perfectly just economic system, some people would earn a lot more money than others, and that the gap would grow over time as technological progress increases the size of the market and the potential for division of labor.
It’s not obvious to me that the mechanism that drives inequality in Wikipedia edits is the same as the one driving blog traffic inequality, but Tim’s right that both these mechanisms are in work in the broader economy. In Wikipedia, I think you see a sort of regular 80/20 effect; a minority does most of the work. But what do they get for that? Blogs seem like a pretty typical superstar market. The small minority dominating traffic don’t necessarily have a large productivity advantage. The highest traffic blogs are all high-volume, but lots of high-volume, high-quality blogs get very little traffic. People want to read what other people are reading, so the blogs that win the competition to become a focal point for attention reap most of the traffic.
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Speaking of what people “get” for online activities:
Do you know of anyone who's done an economic analysis of the blogosphere, given that the currency seems to be something like “traffic” or “links”? The way you “pay someone” for something is by posting a link to their site, through which you provide their site traffic.
(The “economic value” of a link is primarily proportional to the amount of traffic it gives rise to for the linked-to site, but other issues like page rank are involved to,. I suppose.)
I think bloggers think blogging is more interesting than it really is. I frequently read bloggers discussing the politics and motivations of the blogosphere as though it were fascinating. Its a bias common to all media though. I've noticed a proliferation of televisions shows about television shows, movies about Hollywood/actors/movies.
I just want to ask you to talk more about the 80/20 divide vs. the superstar market – is the difference mainly in what the 20 or the superstars get/expect?
I just want to ask you to talk more about the 80/20 divide vs. the superstar market – is the difference mainly in what the 20 or the superstars get/expect?